Larger businesses using a wide variety of printed materials can experience difficulty keeping an exact uniform corporate identity across their entire company literature. This is because letterheads, business cards invoices, leaflets, and promotional products all carry locally specific information in addition to the national distinct brand identity. When individual centres organise their own stationery requirements, standards can easily deviate from the original corporate standard of the company.
The overall aim was to introduce an online print brokering system which streamlines and simplifies the system for companies while easing the process for printers who provide a corporate printing service.
Exbos were asked to develop a B2B e-commerce platform so print products could be accessed and edited locally while still keeping and protecting the core corporate design. Print-maestro was created as a dynamic and highly efficient online print brokering system. It allows end users to place locally relevant details online, at any time they choose, without letting them change any aspect of the overall design, just the content.
The streamlined process allows all printed material to be personalised online, the print-maestro system produces on screen proofs so artwork is already prepared and formatted for print production. Moreover, the software has been developed to allow the end user to select or upload images or even create bespoke leaflets and marketing materials at the local level.
Since its launch in January 2008, 100’s of outlets within large national companies and franchises have become regular users of the responsive, powerful and flexible Print-maestro system. It has proven itself as a robust and reliable software solution requiring no server downtime due to server failure.
In particular it:
reflects local needs while safeguarding corporate identity.
lowers printing overheads for companies
reduces production costs for printers
allows print orders to be made online at any time, day or night.
produces artwork ready for press with reduced need for proofing
saves errors by allowing online proofing
speeds up print processing by working with formats ready for print production.